Though casually, likes is the best way to show a relationship. The more they are, the more the affinity. That is why you need a lot of free likes on you page as you seek traffic to come your way. It is a good way to gauge whether whatever you are promoting across is working or not. If you are trying to map out the content you are posting on your social media platforms, let the free likes guide you to determine the content to get rid off or improve accordingly.
Probably anyone liking your page, profile or posts is interested in the content or products you are posting and want to hear from you often. The initial free likes on your page are likely to attract more followers that only learned of your page via your first followers. The moment you meet your follower’s expectations, you provide a great avenue for building personal relationships and healthy engagements with your clients if you are using social media platforms to market your products. It is a win-win situation for all on your page.